Not that this song is so catchy or annoying that you can't forget the tune or some riff from it. Rather the lyrics and story that it tells is a bit haunting. Powerful stuff you could say. I think country music has a good history of telling stories that are sometimes hard to tell.
This is in honor of this song winning two Grammy's last night: Carrie Underwood for Country Solo Performance, and Josh Kear and Chris Tompkins for Country Song.